Saturday, July 22, 2006

Corporate Blogs

I just found the corporate blog of Southwest Airlines. It is very refreshing to see the increasing number of corporate blogs. The reason that a corporate blog is very useful is that EVERY employee in the company can talk to the customer.

Let us look at an example to judge the importance of corporate blogs. Just for kicks, let us take the example of a website. If there was no blog and there was a new update happening to the website in a month, then there would be an announcement on the website . For the sake of argument, even if the announcement was there on the home page, there would be very few users who would actually know of the coming updates. The first reason is that they may not even visit the website within that one month and the second reason is that very few users actually read ads on a website.

Think of the same scenario where the company has a blog and a rss feed. Then, every user who is subscribed to the rss feed will know the new features that are coming out. The awareness of the upgrades and the marketing of the new information is faster and wider.

No wonder the adoption rate of IE7 is faster than was with IE6. The Internet Explorer team has a great blog and they talk about any bugs with the browser and also the new functionalities implemented with the browser. That tells me, the user, that the company is (a) aware of any issue and (b) they care about me.

Importantly, all the employees of the company know the real problems that the customer/company is having and provide input if they can. Currently, all companies have a big silo named CUSTOMER SERVICE that handle customer problems.

Saturday, January 07, 2006

Tickle Test

After reading Ron's entry about the Tickle Tests, I went and took the Right Job/Wrong Job test. Here are the results:

You're a visionary in many people's eyes — able to think outside of the box to come up with your own solutions. You're creative not necessarily in the artistic sense, but because you can expand your mind to do things differently from others.

It might take a while for colleagues to recognize and reward for your entrepreneurial spirit and abilities. That could be because they envy you, or because they find your ideas slightly rebellious — willing to go against the current.

All in all, you make it hard for people to pigeon hole you. That is why you, more than others, need a job that allows you to play to your strengths, break out of the mold, and truly excel.

Friday, December 23, 2005

Top 10 internet related books of 2005

There were two lists put out by Amazon.com. I will be picking up the CSS book soon.

Saturday, December 10, 2005

Personal networking gadget

Check out the Pen-style Personal Networking Gadget Package or P-ISM from NEC Corporation of Japan.

Also, note that it does five functions: (quoted from the article),
  1. a pen-style cellular phone with a handwriting data input function
  2. virtual keyboard
  3. a very small projector
  4. camera scanner
  5. personal ID key with cashless pass function

Friday, December 02, 2005

Putting adsense in your "Blogger" sidebar

1) First, put adsense in your blog using the template configuration.

2) Click on the "Edit current" secondary tab on the page.

3) Then, search for the word "adsense" in the code. You should find a " <div class="adsense"> . Cut the whole div tag section.

4) Navigate to the following section of the code,
<div id="sidebar"><div id="sidebar2">
and paste the "adsense" div below the sidebar2 div tag.

Note: Though there is a section in the Google documentation to put adsense in your blog, it did not work, as expected, and misaligned the whole page.

Meaning behind the name of the blog

"I know not what I appear to the world, but to myself I seem to have been only like a boy playing on the sea-shore, and diverting myself in now and then finding a smoother pebble or a prettier shell, whilest the great ocean of truth lay all undiscovered before me."

Quoted in D Brewster, Memoirs of Newton